Preston gained it's Fairtrade status in 2004. To do this the businesses, residents, schools and colleges all signed up to help end world poverty by promoting, buying and selling Fairtrade products. There are five criteria that must be met, these are:
- Council: Local council passes a resolution supporting Fairtrade and serves Fairtrade products whenever possible.
- Commerce: A range of Fairtrade products are available from local retail outlets (the number is determined by how big the city/town is).
- Community: Local workspaces and community groups support Fairtrade and use Fairtrate products whenever possible.
- Common consensus: Media coverage and events raise awareness and understanding of Fairtrade across the community.
- Captains: A local Fairtrade steering group is convened to ensure the Fairtrade campaigns continue to develop and gain new support.
Other than the sign as you enter Preston I hadn't really thought much about its Fairtrade status. I know there are several ethical produce shops in the centre but I haven't seen much else advertised. An additional requirement for Fairtrade cities is that they have a Fairtrade Directory. I've just found the one for Preston and as well as the supermarkets and cafes I already know about there are lots more to seek out and try.
There are lots of Fairtrade Towns and Cities around the country. Why not look up your nearest and find out about campaigns and activities near you? Or if you don't have one near by look for the shops and groups that support Fairtrade where you live.